Amazon has drawn thousands to try its AI service competing with Microsoft, Google

An executive told Reuters that Amazon.com's cloud division has attracted thousands of clients to test out its service as it competes with Microsoft and Google in a crucial area of artificial intelligence.

On Wednesday, the company also unveiled new AI tools, such as a programme for creating more conversational customer service agents, access to Cohere's technology, and a healthcare system for producing clinical notes following a patient visit.

According to Vice President Swami Sivasubramanian, companies like Sony, Ryanair, and Sun Life have used Amazon Bedrock, a service the company unveiled in April that enables companies to build applications using a variety of AI models. Using generative technology, new text, images, and other content may be created at will.

As part of a summit the cloud provider conducted in New York, Sivasubramanian stated, "Our objective is to make every firm an AI company.

The company's response to Google and Microsoft's recently unveiled services is called Amazon Bedrock. These two cloud rivals have created or promoted AI that has attracted considerable public interest. Microsoft has made an investment in OpenAI, the startup that developed ChatGPT and the GPT-4 AI model.

The announcement by Amazon of thousands of previously unreported Bedrock users demonstrates that its initiatives are also garnering attention.

According to a Wednesday announcement, the company intends to provide customers with access to more advanced AI models than its competitors, including those from startups Anthropic and Stability AI. According to the company, Amazon is unique because it is the largest cloud provider by revenue and already hosts the data of numerous clients.

Very "soon," according to Sivasubramanian, Amazon Bedrock will be made generally accessible to all customers. He said the corporation plans to address issues with cost allocation and corporate controls first and declined to say when.

The general costs of AI are still a problem for business. On Tuesday, Microsoft announced its highest quarterly capital spending since at least its fiscal 2016 as it constructs data centres to assist AI and competes with other cloud providers for crucial Nvidia chips.

When asked if Amazon has set a deadline for companies with significant AI goals to obtain chip access, Sivasubramanian responded, "We are working with them to ensure we understand their ramp-up schedule." In the meantime, the corporation increased access to Nvidia chip-based technologies that it claimed to be more effective for training AI.

The cloud service company also gave businesses a preview of Agents for Amazon Bedrock, which enables them to build chatbots that carry out tasks and provide more individualised responses using their own data.

A virtual agent that organises a flight for a traveller based on the cost, destination, and seating preferences of the consumer could be created by an airline. Recently, Silicon Valley has been enthralled by the possibilities for such agents in business.

Additionally, the business explicitly targeted the healthcare sector as part of its AI drive. It unveiled a service called AWS HealthScribe that would allow software developers to create tools for recording and analysing doctor-patient discussions.

According to the firms, a division of 3M intends to use this to accelerate clinical documentation.